Make your book cover copy POP!

Tips for non-fiction book covers

People do judge books by their covers—the front cover AND the back cover. For non-fiction books, I recommend having a catchy phrase at the top of the back cover. This is the “hook” that draws people in and makes them want to read more. Don’t simply repeat the book title in this valuable space. 

Then, describe your book in a paragraph or two, followed by a bulleted list of what the reader will gain from reading your non-fiction book. End with a paragraph about you (the author) and your credentials on the topic. Include a professional picture of yourself to help readers relate to you. Testimonials/endorsements/blurbs help sell books so it’s best to gather and include those, too.


The International Standard Book Number (ISBN) is a 13-digit number that uniquely identifies books and book-like products published internationally. It is the tracking number through the publishing industry. It identifies the publisher of the book and allows for efficient distribution. Each edition of a book needs an ISBN, so a paperback, hardcover, and ePub ebook file of the same material each require a unique ISBN. That’s why I generally recommend buying a block of ten numbers. For more information, please see the list under the heading Book Publishing Numbers on the Resources page of my website.