Book Tips

March 1, 2007

Marketing Tip

Remember that all your marketing pieces need to have the same logo and overall look so your customers and prospects immediately know the material is from you. Your newsletters, brochures, product sheets, business cards, letterhead, envelopes, website, and blog should remain consistent and display a similar appearance. Consistency works to build your brand! Continue reading “March 1, 2007”

February 16, 2007

Welcome to the first bimonthly e-newsletter from ALL Publications. My intention is to create value by delivering tips that will inform and perhaps inspire and entertain you! You are receiving this because I’ve met you through AHB, AMA, BAG, Beaverton Chamber, NWABP, Toastmasters, Willamette Writers, WiPP; or I’ve heard you speak and I was impressed; or you’re a dear friend. If you want to leave this list, simply click the unsubscribe link at the bottom of this email.

Marketing Tip

Several months ago I was at a morning meeting where the speaker started by dully stating, “I’m so excited to be here.” The problem was that he didn’t show any excitement or even a tiny bit of enthusiasm. He didn’t smile when he said it and he looked pained to be up that early! His statement struck me as humorous and I still wonder why he said it. I don’t think he was trying to be sarcastic.

Make sure your body is in sync with what you’re saying so your audience believes you! Continue reading “February 16, 2007”