Book Tips

April 17, 2007

Marketing Tip

Do you send an e-newsletter or direct mail? At all your speaking engagements, pass around a sign up sheet so people can join your mailing list. Remember that people are hesitant to provide too much information, so only ask for what you need. (Example: name and email address.) Following up with a personal note after your speaking engagement is a thoughtful gesture. Continue reading “April 17, 2007”

April 3, 2007

Marketing Tip

Remember to put your contact information on all your marketing pieces. When you are the speaker at an event, your handout is your marketing piece. Make sure your contact information is on it! When you have a booth in a trade show, everything you are distributing is marketing. Is your contact information on your promotional giveaways and literature? Don’t miss an opportunity to let people know how to contact you! Continue reading “April 3, 2007”

March 15, 2007

Marketing Tip

I often edit copy for company brochures that is focused on “we.” We are the best, we can do this, we have this many employees, we have this much experience, we, we, we. Keep in mind that your potential customers care about what you can do for them. Delete “we” and rephrase your copy to incorporate “you.”

Old: We are the best service provider in the state.
New: As a local service provider, you will be guaranteed timely, quality help when you need it. Continue reading “March 15, 2007”

March 1, 2007

Marketing Tip

Remember that all your marketing pieces need to have the same logo and overall look so your customers and prospects immediately know the material is from you. Your newsletters, brochures, product sheets, business cards, letterhead, envelopes, website, and blog should remain consistent and display a similar appearance. Consistency works to build your brand! Continue reading “March 1, 2007”

February 16, 2007

Welcome to the first bimonthly e-newsletter from ALL Publications. My intention is to create value by delivering tips that will inform and perhaps inspire and entertain you! You are receiving this because I’ve met you through AHB, AMA, BAG, Beaverton Chamber, NWABP, Toastmasters, Willamette Writers, WiPP; or I’ve heard you speak and I was impressed; or you’re a dear friend. If you want to leave this list, simply click the unsubscribe link at the bottom of this email.

Marketing Tip

Several months ago I was at a morning meeting where the speaker started by dully stating, “I’m so excited to be here.” The problem was that he didn’t show any excitement or even a tiny bit of enthusiasm. He didn’t smile when he said it and he looked pained to be up that early! His statement struck me as humorous and I still wonder why he said it. I don’t think he was trying to be sarcastic.

Make sure your body is in sync with what you’re saying so your audience believes you! Continue reading “February 16, 2007”