Book Tips

June 18, 2007

Marketing Tip

Clever advertising is only effective if people understand what you’re selling.

Book Tip

Willamette Writers organization holds a fabulous conference each year. You can choose from more than 80 workshops to hone your writing skills. Over 50 literary agents and editors, plus Hollywood film managers, agents, and producers will be there. It is August 3, 4 & 5 at the Sheraton Hotel, Portland Airport. For more information, visit http://www.willamettewriters.com. Continue reading “June 18, 2007”

June 4, 2007

Marketing Tip

Have you started a blog? WordPress.com is good for new bloggers because it has numerous templates and it lets you categorize (tag) your blogs. Search engines can find your blog easier when you use tags, which means people searching for your topic on the Web can find you!

Book Tip

Oregon Writers Colony and Willamette Writers are holding the 4th annual Writers Faire on August 2 from 6:00 p.m. to 9:00 p.m. at the Sheraton Hotel, Portland Airport. Sign up now to sell your books! Table space is free for members and $25 for nonmembers. Registration deadline is July 15. Visit oregonwriterscolony.org to sign up. Continue reading “June 4, 2007”

May 15, 2007

Marketing Tip

Are your marketing materials filled with insider lingo, or do outsiders know what you can do for them? Research what keywords people use when searching for your industry, services, and products on the Internet. Incorporate those words into your materials and eliminate the jargon.

Book Tip

“Every phone call is an audition.”-Joanne McCall, Publicist Continue reading “May 15, 2007”

May 5, 2007

Marketing Tip

Google your name and company. Where are you appearing? Increase these activities for greater exposure on the World Wide Web!

Book Tip

For initial proofreading, read your content aloud. It’s an effective way to catch errors. Consider hiring a professional editor to review your entire book, and call me if you’d like referrals. Continue reading “May 5, 2007”

April 17, 2007

Marketing Tip

Do you send an e-newsletter or direct mail? At all your speaking engagements, pass around a sign up sheet so people can join your mailing list. Remember that people are hesitant to provide too much information, so only ask for what you need. (Example: name and email address.) Following up with a personal note after your speaking engagement is a thoughtful gesture. Continue reading “April 17, 2007”

April 3, 2007

Marketing Tip

Remember to put your contact information on all your marketing pieces. When you are the speaker at an event, your handout is your marketing piece. Make sure your contact information is on it! When you have a booth in a trade show, everything you are distributing is marketing. Is your contact information on your promotional giveaways and literature? Don’t miss an opportunity to let people know how to contact you! Continue reading “April 3, 2007”